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JAY-Z files a trademark to protect his Jaybo animated character from “The Story Of O.J.” video and it makes perfect sense.

Last week news surfaced that his 4:44 album inspired a book about finance and now this week the rapper filed a trademark to protect the beloved character Jaybo from one of the singles on the project where he raps about money and finance, “The Story Of O.J.” TMZ reported on Monday that JAY-Z filed the trademark under his company S. Carter Enterprises.

The Jaybo character was inspired by the famous Sambo character from the 1899 children’s book, The Story of Little Black Sambo. The character is often characterized as racist due to his depiction and JAY-Z’s single also has a racial tone. There is also some resemblance to the character Dumbo from the 1941 film which also sparked condemnation of racism.

“The Story of O.J.” is the first video to be released from the album and it received raved reviews among rap critics. There are already some talks that JAY-Z is planning to release some merchandise featuring the Jaybo character like mugs and T-Shirts, or perhaps he could be featured in some upcoming music videos. During a recent interview with iHeartRadio, Hov spoke about the meaning behind the single, saying it was just a song about “we as a culture, having a plan, how we’re gonna push this forward. We all make money, and then we all lose money, as artists especially.”

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Lil Kim wasn’t about to sit by and let Eve namedrop her on The Talk without a proper response.

The two female rap veterans are still friends, according to Kimmy Blanco, despite some recent statement from Eve on her show The Talk. The former Ruff Ryder rapper is a co-host on the CBS daily show and she often used her platform to discuss what’s happening in hip hop currently. In this segment in question, she details her early days in the music business where she was a big fan of Lil Kim who was already an established rapper.

“When I first started in the business, I’d been a big, big giant fan of Lil Kim,” she said. “And I just thought that there was this sisterhood in the music business, so I would run up to her and be like, ‘Oh my god Kim, oh my god, hey girl I love you so much. I just got signed, could you please be on my album?’ and whatever, and she’d just look at me, like, ‘Uh uh. Yeah. Ok.”

Eve says she then decided to stop going up to her, but at the time she just didn’t think Lil Kim hated her. Kimmy has since responded on Twitter saying that she is not the bad guy everyone making her out to be. “Why do you girls always do this to me? Trying to make me out to be the bad guy?I don’t remember it that way at all [Eve] is my girl that’s my baby y’all.We are not fighting.We are real friends.We can have this debate and still cuddle on the couch and watch a movie 2gether,” Lil Kim Tweeted, while telling Eve that she would love for a chance to come on her show to explain what went down.

While the hosts discuss the topic about hating someone at first sight, @TheRealEve? opens up about her past beef with fellow rapper @LilKim? ??? pic.twitter.com/DuEu3k8mLx

— The Talk (@TheTalkCBS) January 10, 2018

Why do you girls always do this to me?Trying to make me out to be the bad guy?I don’t remember it that way at all?@TheRealEve is my girl that’s my baby y’all.We are not fighting.We are real friends.We can have this debate and still cuddle on the couch and watch a movie 2gether.. https://t.co/NYHWBstAv0

— Lil' Kim (@LilKim) January 12, 2018

Oooohhh I can’t wait to have this debate on your show. ? What is really in those cups that ya’ll be drinking? ?

— Lil' Kim (@LilKim) January 12, 2018

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Tommy Lee Sparta goes retro for his new joint “Pon Di Roadside.”

The Ricardo Gowe Records-produced track is featured on his New Creator EP now available on iTunes. Over an authentic reggae beat, Tommy Lee Sparta shows off his vocals while singing about taking another man’s girl. “Me buck a catty pon the roadside, say she waan get close by, me say me have a girl she say she don’t mind, me serious without smile, say she want me close by, after that she say me too nice,” Sparta sings.

Tommy Lee Sparta is currently working on his debut album due in April of this year. His New Creator EP was released on January 5th and it’s been getting some positive feedback. on its debut, it quickly became the top trending reggae project on iTunes. The success of the EP helps build more hype ahead of the release of his album.

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Masicka wants the world to know his story.

The Genahsyde leader debuts his first single since the start of the new year, “They Don’t Know.” The single was produced by his in-house producer and is currently available on Apple Music and Spotify. “How them a gwaan like mi never hungry before, how them a gwaan like me never stumble before, Yo affi make it when yo humble for sure, cream in a cup and a no rum me a pore, how them a gwaan like say me born in a riches, Masicka deejay.

Following a phenomenal year, Masicka is off to a great start for 2018 with a number of new singles coming at the top of the year. “This is the first of many new singles to coming very soon so look out for more new material,” a rep for the deejay told Dancehall HipHop. “It’s a Genahsyde year expect big things.”

Listen to “They Don’t Know” below.

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Ninjaman was transferred from GP last week following a beef with Vybz Kartel and other inmates.

The Don Gorgon, who was sentenced to life in prison for murder, was involved in a feud with some other inmates while being housed at the Tower Street Adult Correctional Centre, also known as GP. He was subsequently transferred to the St Catherine Adult Correctional Centre, in Spanish Town. Sources told Dancehall HipHop that Ninjaman got upset because Vybz Kartel and other inmates were allowed to have certain electronics like flat screen TV and DVD players.

“He felt like Kartel was being treated better than him when he is a celebrity too,” sources said. “I think he was denied a request to get a flat screen TV and a DVD player in his quarters and that didn’t sit well with him. So when he complained about it, the other inmates got upset because its bringing too much attention because these things are illegal. It’s like he just came in and want to run the show, but you have to pay your dues.”

RELATED: How Ninjaman Conviction Could Shatter Vybz Kartel Appeal

We’re told that Some inmates are also angry at Ninjaman because he previously disrespected Vybz Kartel in interviews before going to prison and also advocate against a Ministry of National Security initiative to allow inmates to get conjugal visits. “The other men in prison weren’t too happy with him talking bad about Kartel during the Lizard trial and even after the sentence, so there were a lot of bad blood and tensions were high, so that’s why they transfer him to Spanish town to prevent war from breaking out,” sources added. “Plus he was the one who spoke out against inmates being allowed conjugal visits when the National Security Minister said he wanted to humanized inmates. It’s not a good look because now some men sees him as a traitor.”

Ninjaman attorney didn’t deny or confirmed the reports, but reliable police sources told us that the dancehall legend is currently being housed at Spanish Town prison and he is not too happy about it since conditions at that prison is far worse than GP.

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