The start of the largest blogger support program was announced by the social network VKontakte. According to its terms the authors will receive 100% of the income for ad impressions. Thus, the company decided to hold professional authors. She will begin her work in the near future, the term of her — until 10 April. Authors will be able to earn about 600 million rubles over this period using social network monetization tools.
“We are seeing an active growth in the audience, the transition of bloggers and a large surge in the activity of authors on VKontakte. We consider it necessary to support as much as possible everyone who creates content on our platform. VKontakte has a large number of tools for creating, promoting and monetizing content — our support program will help the authors of high-quality professional content to interact even more actively with the audience and share information», — said Marina Krasnova, CEO of VKontakte.
Every day, the authors of the social network publish over 5.6 billion pieces of content, including posts in communities and on personal pages, articles, clips, videos, audios and stories. The social network develops an ecosystem of tools for authors and publics: these are news feeds and recommendations, an affiliate program, a platform for monetizing content in VK Donut communities, a grant program VK Talents and many other services.
